Felicia Berardi

The Rebranding of Cannabis

Publication Design

Cannabis companies are currently on the rise, although the advertising, packaging, and branding of cannabis has remained cliche and amateur. This is now starting to change and as cannabis becomes legal, the need for a more professional and sophisticated brand identity is crucial. This publication includes an essay written about cannabis history, market trends, regulations, standards, and other tools needed to enter the creative aspect of the cannabis industry. The look was designed to be bold, bright, clean, and sophisticated without giving in to the stereotypes surrounding cannabis.